Why are Rolex, Patek Philippe, AP and Richard Mille so popular?
Guest User
Everyone talks about the prices of Rolex, Patek Philippe, Audemars Piguet and Richard Mille, but no one discusses how the brands became so popular and impossible to get today.
President and founder Oliver Smith shines a light on his 40 years of watch industry experience and shares his opinion on what has made Rolex, Patek Philippe, Audemars Piguet and Richard Mille explode in popularity over the last few years. Hint - it's what the brands were doing before Instagram and YouTube that matters.